Saturday, February 29, 2020

Thursday, February 13, 2020

Delivering Customer value Assignment Example | Topics and Well Written Essays - 2250 words

Delivering Customer value - Assignment Example In a view of that, it can be firmly asserted that there is a continuous requirement for developing new products that are cost effective and at the same time possess high quality characteristics (Liu, 2003). In order to develop a successful new product, it is required to have a structured approach towards new product development. . However, initiatives of an organisation to develop and deliver new product at time result in failure causing heavy financial loss. In this regard, one of the major reasons behind the failure is associated with the poor development and delivering process. This implies that product development process in some organisations relies heavily on trial and error methods rather than embracing structured and scientific procedures. This is where the importance of product lifecycle (PLC) models can be identified (Owens & Davies, 2000). The product life cycle (PLC) concept can be asserted as a marketing strategy and planning tool. The concept is actually based on the stages over a product’s life. Over the years several PLC models have been developed. The approaches of PLC concept are based on some key consumer trends during product evaluation and market evaluation. In general, PLC generally incorporates four elements to include innovation, imitation, repeat and substitute (Steffens, 2002). In accordance with Steffens (2002), the traditional PLC concept suggests the four stages. Those are introduction phase, growth phase, maturity phase and decline phase. When a product is introduced for the first time in the market place, that stage is known as introduction phase. Subsequently, when the consumers become more familiar about the product and start choosing the products among various alternatives, that stage is termed as a growth phase. Next, the stage when the product gains the highest market share among others that phase is usually known as maturity phase. During this phase, the consumer demand for the particular product is at peak. Finally, after

Saturday, February 1, 2020

Nashville International Airport (BNA) Research Paper

Nashville International Airport (BNA) - Research Paper Example Though the airport was initially built on just 337 acres of land, the airport has since acquired adjacent land for expansion. Finch (2009) reveals that the airport currently sits on more than 4,500 acres of land. Finch (2009) reports that, apart from the acquisition of more land for expansion, the airport has also undergone a series of renovation, which has transformed it be one of the safest airports to board a plane. For instance, the airport has four runways, which are long enough to handle all types of aircrafts. The longest runway measures about 3,360 meters, which meets the RSA standards for handling all kinds of aircrafts. Finch (2009) noted that Nashville International Airport (BNA) currently handles a very large number of travelers and cargo. Finch (2009) reveals that BNA has 12 airlines that serve the various cities in North America and beyond. The airport is reported to be witnessing about 400 arrivals and departure daily. Finch (2009) reveals that about 8 million passenge rs currently fly either from or into the airport. For instance, it is reported that about 4.67 million passengers boarded flights on Nashville International Airport (BNA) in 2011. The airport also handled more than 84,000 tons of cargo in the same year. Currently Nashville International Airport (BNA) ranks 34th-busiest passenger airport in the U.S. ... As earlier indicated, Nashville International Airport (BNA) handles about 7 million passengers each year which is more than 1% of Americas total passenger boarding’s, according to Surhone, Timpledon and Marseken (2010). Nashville International Airport (BNA) recognizes the fact that the airport serves even the physically challenged. As a result, the airport has elevators and ramps used by these passengers for alighting and boarding the plane. The airport also has an ample parking bay for vehicles with handicap license plates. In this regard, it is a requirement that each airline makes its own arrangement for assisting the physically challenged to get to and from the plane. In addition to the parking lot for the physically challenged, the airport also has a packing bay for all provided free of charge as long as the vehicle is not packed for more than 30 minutes. Moreover, there is also a short-vehicle servicing garage for passengers who travel via the airport (Romine, 2012). Nas hville International Airport (BNA) also has many entertainment facilities at the airport that ensures that its passengers are not left the board while waiting their flights. Finch (2009) reveals that the airport has some of the several hotels and restaurants at the terminus where passengers can enjoy their meals. The hotels and restaurants serve a variety of meals and drinks to passengers at affordable prices. In addition, the airport also features live bands on a daily basis ranging from jazz to county music (Surhone, Timpledon, and Marseken, 2010). The terminus of the airport is also well illuminated by skylights designed by Robert Lamb Hart, the famous New York architect. This contributes to the general atmosphere of accessibility and openness. Security is also beefed up at the